Agency Management
for Independent Agents
The affordable and reliable solution to help you track your customers, documents, company statements, bank accounts, and much more — all in one cloud-hosted platform built specifically for independent agencies since 1982.
See It In Action
Watch the System Demo
See exactly how The Marathon System works before you ever talk to us.
Competitive Comparison
How Marathon Stacks Up Against Other Agency Management Systems
Not all agency management software is built the same. See how The Marathon System compares to the most widely used platforms in the independent agency market.
| Feature / Capability | Marathon Agency Management | Applied Epic Applied Systems | AMS360 Vertafore | HawkSoft Independent AMS | EZLynx Independent AMS | |||||
|---|---|---|---|---|---|---|---|---|---|---|
| Agency Focus & Fit | ||||||||||
| Purpose-built for independent agencies Designed specifically for independent agents — not adapted from enterprise software | ✔Built for independents since 1982 | ⚠ Enterprise-focused; complex for small agencies |
⚠ Enterprise-focused; steep learning curve |
✔ | ✔ | |||||
| Scales from solo agent to multi-location Right-sized for agencies of any scale without paying for unused complexity | ✔Solo to multi-office — all included | ✕ Overkill & over-priced for small agencies |
✕ Overkill & over-priced for small agencies |
✔ | ✔ | |||||
| In business since Track record of stability and long-term support | 198240+ years serving independent agents | 1983 | 1997 | 2002 | 2005 | |||||
| Pricing & Contracts | ||||||||||
| No long-term contracts required Month-to-month flexibility — no multi-year lock-in | ✔Never required | ✕ Annual contracts standard |
✕ Annual contracts standard |
⚠ Varies by agreement |
⚠ Varies by agreement |
|||||
| User-based pricing (no hidden fees) Transparent pricing scaled to your team size | ✔Per-user, custom to your agency | ⚠ Complex enterprise pricing tiers |
⚠ Complex enterprise pricing tiers |
✔ | ✔ | |||||
| Onboarding & setup included Full account configuration and hands-on training at no additional cost | ✔Always included | ✕ Billed separately — significant cost |
✕ Billed separately — significant cost |
⚠ Varies by package |
✕ Limited; often extra cost |
|||||
| Ongoing support included Dedicated support without additional support tier fees | ✔Included — no tiers | ⚠ Tiered support plans |
⚠ Tiered support plans |
✔ | ⚠ Tiered support plans |
|||||
| Core Agency Management Features | ||||||||||
| Customer & policy tracking Full client profiles, policy history, and communication records | ✔ | ✔ | ✔ | ✔ | ✔ | |||||
| Document management & storage Secure cloud storage for policies, forms, and correspondence | ✔ | ✔ | ✔ | ✔ | ✔ | |||||
| Renewal alerts & pipeline tracking Automated alerts for upcoming expirations with workflow queue | ✔ | ✔ | ✔ | ✔ | ✔ | |||||
| Commission tracking & carrier reconciliation Auto-calculate commissions; reconcile carrier statements vs. expected | ✔Full reconciliation included | ✔ | ✔ | ✔ | ⚠ Basic; advanced is add-on |
|||||
| Carrier data integration & download method How carrier transaction data enters the system and is reconciled against agency records | ✔Download Wizard — 8-level financial reconciliation. No AL3/IVANS required. | ✔ AL3/IVANS — documents, rates & transactions |
✔ AL3/IVANS — documents, rates & transactions |
✔ AL3 download supported |
⚠ Varies by carrier and tier |
|||||
| Bank account & company statement tracking Full financial records — bank accounts, carrier statements, reconciliation | ✔Full financial module included | ⚠ Add-on accounting module |
⚠ Add-on accounting module |
✕ Not available natively |
✕ Not available natively |
|||||
| Highly customizable workflows & fields Adapt the system to match your agency’s exact processes | ✔Deeply customizable — our hallmark | ✔ | ✔ | ⚠ Limited customization |
⚠ Limited customization |
|||||
| Reporting & analytics Production, client activity, and financial performance reports | ✔553+ reports — fully documented | ✔ | ✔ | ⚠ Standard reports only |
⚠ Standard reports only |
|||||
| Fully cloud-hosted (no install required) Browser-based access from any device; no server hardware | ✔ | ✔ | ✔ | ✔ | ✔ | |||||
| Revenue Generation — Marathon’s Exclusive Advantage | ||||||||||
| Native premium financing in the same system Generate additional revenue from existing clients without a separate platform | ✔Built-in — no third party, no extra cost | ✕ Requires separate 3rd-party platform |
✕ Requires separate 3rd-party platform |
✕ Requires separate 3rd-party platform |
✕ Requires separate 3rd-party platform |
|||||
| Shared client database (AMS + Finance) Client data flows to premium finance with zero duplicate entry | ✔One record — used everywhere | ✕ | ✕ | ✕ | ✕ | |||||
Comparison based on publicly available product documentation, feature pages, and user community feedback as of April 2026. Competitor capabilities may vary by subscription tier or configuration. Applied Epic and AMS360 are trademarks of Applied Systems and Vertafore respectively. HawkSoft and EZLynx are independent trademarks of their respective owners. Provided for informational purposes only.
What Agents Are Saying
Trusted by Independent Insurance Agencies
Agents across the country rely on The Marathon System to run their office and grow their revenue every day.
The Marathon System completely changed how we manage our agency. Everything is in one place — customer records, documents, statements. We couldn’t imagine going back to the old way.
Even after two and a half decades of partnership, I’m still impressed by how you evolve with us. Premium finance isn’t new to us, but the way this module integrates into our daily workflow is effortless.
We’ve been with The Marathon System for over 20 years. The support is outstanding and the software keeps getting better. It’s the backbone of our entire operation.
Features
A Complete Toolkit for Your Agency
Every feature is designed around the real daily needs of independent insurance agencies.
Customer Management
Maintain complete client profiles including contact information, policy history, and communication records — all searchable and instantly accessible.
Document Storage
Store all policy documents, applications, correspondence, and forms in a secure, organized cloud repository. Find any file in seconds.
Financial Tracking
Track company statements, bank accounts, and financial transactions with accuracy. Keep your agency’s books organized and audit-ready.
Renewals Management
Never miss a renewal. Track upcoming policy expirations and manage the renewal pipeline to keep your book of business growing.
Reporting & Analytics
Generate reports on agency production, client activity, and financial performance. Make data-driven decisions with clear, customizable reporting.
Highly Customizable
Configure the platform to match your agency’s unique workflow. Customize fields, views, and processes to work the way you do.
Cloud Hosted Access
Access your full agency management system from any browser on any device. No software to install, no server to maintain.
Premium Finance Integration
Client data flows seamlessly into Premium Financing — eliminating duplicate entry and connecting your agency management with your finance operations.
Secure & Reliable
Your data is protected with enterprise-grade security and automatic backups. We’ve kept agencies running reliably since 1982.
Reconcile Carrier Statements
95% Faster with the Download Wizard
The Download Wizard automatically imports carrier statements in PDF, XLSX, or CSV format — matching every transaction against your records and flagging only the exceptions that need attention. What used to take a full business day now takes less than an hour.
Proven across rigorous Alpha and Beta testing. Agencies spending a full day on reconciliation are now completing it in under an hour — freeing staff to focus on clients, not administrative work.
What used to take me a day now takes me less than an hour.
What the Download Wizard handles
- Policy Production, Endorsements & Cancel/Reinstate — Track changes and adjustments automatically as carrier data is imported.
- Payment Forwarding — Streamline customer payment workflows with precision-matched carrier records.
- Financial Accuracy — Automatically reconcile transactional data with carrier records to keep receivables and payables 100% accurate.
- Exception Reporting — Only discrepancies are flagged. You review exceptions, not every line item.
8 levels of match confidence — no guesswork
Every transaction the Download Wizard processes is evaluated and assigned a confidence level — so your staff always knows exactly what the system found and what action to take.
How it works — three steps
Review the Unreconciled Statement
The Download Wizard imports carrier data and immediately surfaces exceptions — mismatches between your records and the carrier statement are highlighted for fast review.
Add an Account Workflow Flag
For exceptions that need follow-up, place a “Wizard Reconcile” reminder directly on the account — keeping the team on track without losing context.
Complete & Close the Statement
After exceptions are resolved, the statement is marked complete. Reconciled transactions are confirmed, your books are balanced, and you move on.
With the Download Wizard, you can stop guessing. By aligning your records, you’ll pinpoint exactly where the leaks are in your book of business, turning overlooked discrepancies into direct cost savings.
Every hour an agent spends hunting for a missing cent is an hour they aren’t finding a new client. We didn’t just build a better process — we reclaimed our agents’ most valuable asset: their time.
13 carriers supported at launch
New carriers added monthly. Don’t see yours? Contact us — we can prioritize your carrier.
Overview
Everything Your Agency Needs to Run Smoothly
Agency Management from The Marathon System is built specifically for independent insurance agencies. It’s the affordable and reliable backbone of your daily operations — putting every customer, document, and financial record right at your fingertips.
Whether you’re a solo agent or running a multi-person office, Agency Management scales to fit your workflow. Our highly customizable platform adapts to the way you work, not the other way around.
And because it’s fully cloud-hosted, your team can access everything from any device — in the office, at home, or on the road.
Getting Started
Up and Running in No Time
We handle the setup so you can focus on your clients from day one.
Contact Us
Reach out to our team to discuss your agency’s size, current setup, and needs.
We Set You Up
We configure your cloud-hosted environment and migrate any existing data.
Get Trained
Our team walks you and your staff through the platform personally.
Start Managing
Log in from any device and run your agency from anywhere, anytime.
The Only AMS with Built-In Premium Financing
Every other agency management platform requires a separate third-party tool to offer premium financing. Marathon includes it natively — client data flows directly into your Premium Finance operations with zero duplicate entry.
Pricing
Simple, Straightforward Pricing
No surprise fees. No long-term contracts. Just a straightforward monthly subscription — contact us and we’ll put together a quote tailored to your agency.
Agency Management
Affordable, reliable, and fully cloud-hosted. Priced to fit independent agencies of every size — solo agents to multi-location firms.
- Fully cloud-hosted — no hardware needed
- Onboarding & setup included
- Ongoing support included
- Pricing based on number of users
Have questions? Call us at 708-361-0001 or send a message and we’ll respond promptly.
Agency Management — Top Questions
Common questions from agencies evaluating our management software.
Get In Touch
Ready to See Agency Management in Action?
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Matteson, IL 60443