Marathon has been the most complete platform for independent insurance agencies since 1982. The problem was never the software. It was visibility. Here is everything you need to know before you decide.
The feature set is deep. The team credentials are exceptional. For decades, neither was visible to buyers. That changes here.
These are not add-ons. They are not integrations. They are part of the platform — one subscription, one login, one system where everything agrees.
These comparisons are based on publicly available documentation, feature pages, and G2 reviews for each platform as of 2026.
| Feature | The Marathon System |
HawkSoft |
|---|---|---|
| Native G/L AccountingNo QuickBooks needed | ✓ Included | Add-on / QuickBooks |
| Bank ReconciliationWithin the same platform | ✓ Included | Via QuickBooks |
| Built-In Premium FinanceAMS & PF in one login | ✓ Included | Separate product |
| Carrier Statement ReconciliationDownload Wizard, 8-level matching | ✓ Included | Not native |
| Customer Web PortalPolicyholder self-service | ✓ Included | Third-party integration |
| SMS & Email from Account ScreenNo third-party needed | ✓ Included | Integration required |
| Step-by-Step Tutorial LibraryOnboarding & training | ✓ 181 tutorials | ✓ Available |
| In Business Since | 1982 | 1995 |
ⓘ HawkSoft comparison based on publicly available feature documentation and G2 reviews as of 2026. HawkSoft is a strong platform — this comparison is intended to show where Marathon’s architecture makes a functional difference, not to diminish their product.
| Feature | Marathon Premium Finance |
IPFS |
|---|---|---|
| AMS IntegrationBuilt-in vs. third-party connector | ✓ Native — same platform | Separate system / connector |
| Native G/L IntegrationFinance entries in the same ledger | ✓ Included | External accounting required |
| Automated Monthly Billings | ✓ Included | ✓ Included |
| Policyholder Self-Service Portal | ✓ Included | ✓ Available |
| NSF Reversals & Adjustments | ✓ Included | ✓ Available |
| Revenue Calculator on Website | ✓ Live tool | Not available |
| Operator Background in Finance | Rockefeller Capital · $450M+ AUM | Standalone PF company |
ⓘ IPFS comparison based on publicly available documentation as of 2026. IPFS is a large, established premium finance provider — this comparison focuses on integration architecture and the advantages of a PF module built into an AMS.
No outsourced dev team. No revolving CTOs. The same people who built it are the ones answering your support call.
Built and maintained a production insurance management system for over four decades — an extremely rare combination of domain depth and hands-on technical ownership. Every line of code in Marathon has been written or reviewed by the same developer who answers support calls.
Institutional-scale financial operations background at Rockefeller Capital — $450M+ AUM and 1,800+ accounts under GIPS and GAAP compliance. She has operated at the scale that Marathon’s accounting and reconciliation modules were built to handle. That background informs every workflow we build.
Learn more about Khojant LLC at khojant.com
Walk through the platform with us. We will show you the accounting module, the reconciliation workflow, the premium finance ledger — whatever matters most to your agency.